Best-Rated Shops in Matsuyama, Ehime: Top 5 for Foreign Visitors
Last updated:
Summary
The 5 best-rated shops in Matsuyama (Ehime), based on 2,769 reviews of their ranked cast:
- 赤と黒~女と男の秘密倶楽部~ – score 66.9/100 · 4.89★ average · 303 reviews · 9 ranked cast
- バーニング(BURNING) Awarded Shop – CityHeaven 2026 百名店 (Top 100 Shops) · Fashion health (shop-based) – score 63.2/100 · 4.81★ average · 438 reviews · 18 ranked cast
- GLOSS MATSUYAMA – score 63.1/100 · 4.85★ average · 377 reviews · 7 ranked cast
- タレント – score 59.7/100 · 4.72★ average · 1,505 reviews · 30 ranked cast
- 千姫 – score 59.4/100 · 4.87★ average · 146 reviews · 7 ranked cast
All listed shops welcome foreign tourists (foreigner OK).
Adults only (18+). This page lists licensed adult entertainment shops; all cast are shown as 18 or older by their shops. Always check the shop's own page for current prices, rules and availability.
About Matsuyama
Matsuyama is the capital of Ehime Prefecture and the largest city in Shikoku, known for its hilltop Matsuyama Castle and Dogo Onsen, one of Japan's oldest hot springs.
YOASOBI HEAVEN, a guide to adult entertainment shops that accept foreign visitors, lists 17 shops in Matsuyama. 12 of them have at least 3 cast members with 10 or more reviews, so we could score them; the top 5 are below.
1 赤と黒~女と男の秘密倶楽部~ – Fashion health (in-shop), 4.89★ from 303 reviews
AKATOKUROONNATOOTOKONOHIMITSUKURABU
赤と黒~女と男の秘密倶楽部~ is an in-shop fashion health parlor listed by YOASOBI HEAVEN in Matsuyama. 9 of its cast have at least 10 reviews, adding up to 303 reviews with an average of 4.89 out of 5 – a shop score of 66.9/100 and #1 in Matsuyama. YOASOBI HEAVEN shows 20 cast members for the shop. Its cheapest listed course is 60 minutes for ¥30,000 (4 courses listed). Its top-rated cast are HAREN (5.00, 15 reviews, #2 in the Matsuyama ranking), NIKO (4.96, 48 reviews, #9 in the Matsuyama ranking) and SHIRAHAMA MISAKI (4.94, 17 reviews, #15 in the Matsuyama ranking).
- Shop score
- 66.9/100
- Average rating
- 4.89
- Reviews (ranked cast)
- 303
- Ranked cast (10+ reviews)
- 9
- Cast listed
- 20
- Type
- Fashion health (in-shop)
- Listed in (YOASOBI HEAVEN)
- Matsuyama
- Cheapest course
- 60 min / ¥30,000
- Courses listed
- 4
- Business hours
- 10:00 a.m. to 12:00 a.m. the following day
- Regular holidays
- Open all year
- Address
- Dogo Health Building 4-5F, 1-10 Dogo Takocho, Matsuyama City, Ehime Prefecture
2 バーニング(BURNING) – Fashion health (in-shop), 4.81★ from 438 reviews Awarded Shop – CityHeaven 2026 百名店 (Top 100 Shops) · Fashion health (shop-based)
BURNING
With 438 reviews across 18 ranked cast and an overall average of 4.81, バーニング(BURNING) scores 63.2/100 and takes #2 in Matsuyama. It is an in-shop fashion health parlor, listed by YOASOBI HEAVEN in Matsuyama. YOASOBI HEAVEN shows 80 cast members for the shop. Prices start at ¥25,000 for 50 minutes (6 courses listed). The highest-rated cast here are MONE (4.94, 18 reviews, #14 in the Matsuyama ranking), MONA (4.93, 38 reviews, #16 in the Matsuyama ranking) and FUUKA (4.93, 18 reviews, #17 in the Matsuyama ranking).
- Shop score
- 63.2/100
- Average rating
- 4.81
- Reviews (ranked cast)
- 438
- Ranked cast (10+ reviews)
- 18
- Cast listed
- 80
- cityheaven award
- 2026 100名店 · Fashion health (shop-based)
- Type
- Fashion health (in-shop)
- Listed in (YOASOBI HEAVEN)
- Matsuyama
- Cheapest course
- 50 min / ¥25,000
- Courses listed
- 6
- Business hours
- 11:00~LAST
- Regular holidays
- Open all year
- Address
- 6-17 Dogo Takocho, Matsuyama City, Ehime Prefecture
3 GLOSS MATSUYAMA – Outcall (delivery health), 4.85★ from 377 reviews
At #3 in Matsuyama is GLOSS MATSUYAMA (Outcall (delivery health)), with a shop score of 63.1/100. Its 7 ranked cast average 4.85 out of 5 over 377 reviews, and YOASOBI HEAVEN lists it in 4 Ehime areas, including Matsuyama. YOASOBI HEAVEN shows 43 cast members for the shop. The lowest-priced option is 60 minutes for ¥30,000, out of 10 listed courses. Top-rated cast: YURIKA (4.95, 39 reviews, #10 in the Matsuyama ranking), MANAMI (4.92, 19 reviews, #19 in the Matsuyama ranking) and RIIKA (4.89, 78 reviews, #25 in the Matsuyama ranking).
- Shop score
- 63.1/100
- Average rating
- 4.85
- Reviews (ranked cast)
- 377
- Ranked cast (10+ reviews)
- 7
- Cast listed
- 43
- Type
- Outcall (delivery health)
- Cheapest course
- 60 min / ¥30,000
- Courses listed
- 10
- Business hours
- 10:00~LAST
- Regular holidays
- Open all year
4 タレント – Soapland, 4.72★ from 1,505 reviews
TALENT
タレント is a soapland listed by YOASOBI HEAVEN in Matsuyama. 30 of its cast have at least 10 reviews, adding up to 1,505 reviews with an average of 4.72 out of 5 – a shop score of 59.7/100 and #4 in Matsuyama. YOASOBI HEAVEN shows 50 cast members for the shop. Its cheapest listed course is 60 minutes for ¥39,000 (6 courses listed). Its top-rated cast are MOMO (4.97, 15 reviews, #7 in the Matsuyama ranking), NIKO (4.97, 11 reviews, #8 in the Matsuyama ranking) and AN (4.88, 59 reviews, #31 in the Matsuyama ranking).
- Shop score
- 59.7/100
- Average rating
- 4.72
- Reviews (ranked cast)
- 1,505
- Ranked cast (10+ reviews)
- 30
- Cast listed
- 50
- Type
- Soapland
- Listed in (YOASOBI HEAVEN)
- Matsuyama
- Cheapest course
- 60 min / ¥39,000
- Courses listed
- 6
- Business hours
- 8:00 - LAST
- Regular holidays
- Open all year
- Address
- 6-23 Dogo Takocho, Matsuyama City
5 千姫 – Soapland, 4.87★ from 146 reviews
SENHIME
With 146 reviews across 7 ranked cast and an overall average of 4.87, 千姫 scores 59.4/100 and takes #5 in Matsuyama. It is a soapland, listed by YOASOBI HEAVEN in Matsuyama. YOASOBI HEAVEN shows 15 cast members for the shop. Prices start at ¥49,000 for 80 minutes (3 courses listed). The highest-rated cast here are HANA (5.00, 17 reviews, #1 in the Matsuyama ranking), KONATSU (4.94, 25 reviews, #13 in the Matsuyama ranking) and USAGI (4.89, 14 reviews, #28 in the Matsuyama ranking).
- Shop score
- 59.4/100
- Average rating
- 4.87
- Reviews (ranked cast)
- 146
- Ranked cast (10+ reviews)
- 7
- Cast listed
- 15
- Type
- Soapland
- Listed in (YOASOBI HEAVEN)
- Matsuyama
- Cheapest course
- 80 min / ¥49,000
- Courses listed
- 3
- Business hours
- 10:00 A.M. to midnight
- Regular holidays
- Open all year
- Address
- 3-16, Dogo-Takocho, Matsuyama-shi, Ehime
3 Awarded Shop(s) (CityHeaven 百名店) listed here – see all Awarded Shops in Ehime →
How the shop score works
We use every cast member with at least 10 reviews. A shop's review-weighted average rating is shrunk toward the Ehime average (4.74) as if it had 100 extra average reviews, so a handful of perfect scores can't win on their own. Score = 60% rating (4.5 → 0, 5.0 → 100) + 25% review volume (log scale, full at 10,000 reviews) + 15% number of ranked cast (log scale, full at 50). A shop needs at least 3 ranked cast to be scored. Foreign-customer reviews from YOASOBI HEAVEN's English site are added to each cast member's cityheaven reviews with equal weight and count toward the 10-review minimum.
Sources: shop and cast listings from YOASOBI HEAVEN (yoasobi-heaven.com); review averages and counts from cityheaven.net plus foreign-customer review scores from YOASOBI HEAVEN's English site. Review text and photos are not reproduced. Source page ↗
FAQ
What are the best-rated shops in Matsuyama for foreigners?
Based on the review averages of their cast, the top 5 shops in Matsuyama are: 1. 赤と黒~女と男の秘密倶楽部~ (score 66.9, 4.89 average from 303 reviews), 2. バーニング(BURNING) (score 63.2, 4.81 average from 438 reviews), 3. GLOSS MATSUYAMA (score 63.1, 4.85 average from 377 reviews), 4. タレント (score 59.7, 4.72 average from 1,505 reviews), 5. 千姫 (score 59.4, 4.87 average from 146 reviews). All of them are listed on YOASOBI HEAVEN as accepting foreign customers.
How is the shop score calculated?
We use every cast member with at least 10 reviews. A shop's review-weighted average rating is shrunk toward the Ehime average (4.74) as if it had 100 extra average reviews, so a handful of perfect scores can't win on their own. Score = 60% rating (4.5 → 0, 5.0 → 100) + 25% review volume (log scale, full at 10,000 reviews) + 15% number of ranked cast (log scale, full at 50). A shop needs at least 3 ranked cast to be scored. Foreign-customer reviews from YOASOBI HEAVEN's English site are added to each cast member's cityheaven reviews with equal weight and count toward the 10-review minimum.
Do these shops accept foreign tourists?
Yes. Every shop on this site comes from YOASOBI HEAVEN, which lists shops that accept foreign customers (foreigner OK). Rules can change, so check the shop's own page before booking.
How much is the cheapest course at these shops?
The cheapest listed courses at these 5 shops range from ¥25,000 to ¥49,000. The lowest is バーニング(BURNING): 50 minutes for ¥25,000. Prices come from YOASOBI HEAVEN and may change.
When was this page last updated?
Review scores were last updated 2026-11-02 14:22 JST; shop, cast and price data are as of 2026-11-02.